BmDodo brands Health and Wellness company "BeneEsse"

BeneEsse is a health and wellness company owned by Nathan Norville and Sabrina Smith. They have over 15 years combined experience in the corporate world and were looking to start their own business. Both Nathan and Sabrina are qualified wellness coaches, they wanted to teach their clients to live healthier in a simple way. Breaking down the process of living a healthy life style and making change achievable.

BeneEsse came to BmDodo Strategic Design with the name Functional Fitness. We recommended that they change their name and they settled on the name BeneEsse, which is derived from Latin meaning 'wellbeing'. The name is unique, pleasant and pure sounding which ties well with their vision for the new company.

"The vision for BeneEsse is for a business that caters to an array of Wellness needs in a variety of ways... Wellness and health is something that is very different for everyone, and in order to attract people into the lifestyle, you need to speak to them in a way they understand." says Sabrina.

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BmDodo Strategic Design also helped design and develop a brand identity to help them achieve this vision. The BeneEsse brand identity is made up of a name, visual identity (logo) and positioning statement.

"BmDodo Strategic Design has been a tremendous help for us beyond just branding. As new entrepreneurs BmDodo has been our guide and taught us so much through this journey. From coming up with the right name for our company, to understanding the branding process. We have learned so much from the whole team and are really grateful." says Sabrina.

Nathan adds, "The team at BmDodo Strategic Design is very refreshing and fun to work with. We've been very pleased with their expertise, knowledge, creativity and originality!"

"With the work these guys have done for us thus far, we are ready to get out into the community and launch ourselves and go after business. We are proud of our brand and happy to be the faces behind it.  In the end, we have a company name that we love, a logo that is unique and a brand that fits perfectly with the ideas and feel of the company."

BmDodo developed several applications of the brand including social media tools (Facebook, Twitter, YouTube and Google+) and website. The social media tools and website have been very we received. "Our friends and family have given us fantastic feedback on our website. The most common comment is "We love the images". The brightness and freshness of our page stands out. Another positive comment is that everything (including our newsletter) "looks extremely professional. That’s probably the best compliment we could get. A professional look and feel was really important to us and our new business." concluded Sabrina.

BeneEsse came to BmDodo Strategic Design with the name Functional Fitness. We recommended that they change their name and they settled on the name BeneEsse, which is derived from Latin meaning 'wellbeing'. The name is unique, pleasant and pure sounding which ties well with their vision for the new company.

"The vision for BeneEsse is for a business that caters to an array of Wellness needs in a variety of ways... Wellness and health is something that is very different for everyone, and in order to attract people into the lifestyle, you need to speak to them in a way they understand." says Sabrina.