BmDodo was tasked to create a new signage system for the Cataraqui Conservation Authority that would meet current accessibility standards. As part of the project, we worked with them to rebrand their organization and create a brand that better represented their mandate.
The brand for Cataraqui Conservation is created from organic shapes that create a forest silhouette. The people and animals in the silhouettes change with the seasons, and reflect the diversity of the properties and programs Cataraqui Conservation is responsible for. The colours are reminiscent of fertile earth, fall leaves, and clean water.