What makes a brand truly powerful? In this Wisdom Wednesday session, Brian Dodo, Principal / Strategic Designer, BmDodo Strategic Design, shares insights from two decades of helping organizations design with purpose. Branding isn’t just about a logo or colour palette — it’s about how people feel about you. Brian explains how alignment between your values, actions, and audience perception defines lasting success.

Chapters

00:00 – Introduction – Meet Brian Dodo 
01:00 – What Is Branding Really About?
03:00 – Why Every Organization Should Care About Branding
05:00 – The Power of Perception and Trust
08:00 – Managing Reputation and Social Impact
12:00 – Understanding the Connection Between Brand and Community
16:00 – The Human Side of Branding
20:00 – Beyond Logos: Building Brand Integrity
25:00 – Knowing Your Brand and Your Audience
30:00 – Doing Good and Creating Positive Impact
36:00 – Examples of Authentic Local Branding
43:00 – Evolving and Owning Your Brand Story
47:00 – Branding for Social Awareness and Change
53:00 – Designing with Purpose and Sustainability
57:00 – Giving Back Through Community and Education
1:00:00 – Ten Lessons for Stronger, More Resilient Brands
1:05:00 – Final Thoughts and Contact Information