Project: Create a visual identity celebrating Canada’s Sesquicentennial in Kingston.
The identity needed to reflect the Kingston tagline “Where history and innovation thrive”, look backwards and forwards, and should be exiting, vibrant, and energetic.
Background: In 2017, Canada celebrated the 150th anniversary of confederation. During this historic year, Canadians from coast-to- coast joined friends, neighbours, and families to honour our great country, its diverse people, stunning geography, and unique culture in meaningful ways.
Kingston has played an important role in helping to shape the culture of Canada. From the first meeting of Parliament to Grand Trunk Railway commencing service via Kingston or the first hockey game in Canada to be played here, our city has helped shape the fabric of what defines Canada. Though as a nation we have grown and evolved, these first events and current innovations based out of Kingston continue to play a significant role in how Canadians define themselves as a nation, and the identity design aims to capture this.
In 2017 we honoured Kingston’s culture, creativity and innovation and our role in shaping Canada’s past, present and future. We wanted to leave our attendees informed on the history of Kingston and excited for the next 150 years.
The Solution: The visual identity establishes Kingston as the birthplace of our Canadian story and captures the imagination of Kingston residents and visitors as we look towards our future. It is designed to showcase Kingston as a bold, playful, celebratory, vibrant, inclusive and connected city where history and innovation thrive, and to recognize Kingston’s history while also looking ahead to the future.